Media strategy & channel planning
The plan defines whom to reach, what each channel must do and how the budget should work.
Make work worth noticing. Place it where it matters.
MDX brings media strategy, creative production and measurement into one system. One team makes the work, runs it and improves what comes next.
The shift
Creative can now keep pace with media.
The old stackTwo retainers and a hand-off.
A media agency planned the channels. A creative agency developed the campaign. Production partners made it. The work moved between three briefs, timetables and commercial models.
What changedProduction can respond sooner.
AI can shorten research, exploration and production. Your approved campaign can move into more formats without rebuilding every execution.
What that meansThe response shapes the next move.
With media, creative and measurement in one team, live evidence can shape the next message, execution and budget decision. A leaner structure makes that capability viable for more businesses.
The work goes live.The learning comes back.
What we do
One team, from the first idea to the next.
From planning and production to distribution and measurement, one team carries the campaign. Each decision informs the next.
We plan paid and organic channels, place the work and optimise against the objective. You see what runs, what surfaces and what changes next.
Paid media management & optimisation
We plan, manage and optimise paid search, social and programmatic campaigns against the objective, within the limits you set.
Commerce & retail media
The wider plan connects marketplace and retailer advertising to the same objective.
Organic search & AI answers
We shape content around what your audience is looking for and track where it appears in search and AI answers. The work spans SEO, AEO and GEO.
Media strategy & channel planning
The plan defines whom to reach, what each channel must do and how the budget should work.
One creative system brings campaign platforms, film, stills, motion and social content together, then adapts the work for each audience and channel.
Brand platforms & campaigns
We find the central idea and build a recognisable visual world around it.
Film, motion & stills
Film, animation and imagery meet the standard and formats the campaign requires. AI supports selected stages; people direct.
Social content systems
We build formats, templates and a production rhythm that keeps your channels active without starting from zero.
Creative adaptation & testing
We adapt approved ideas across audiences, messages, formats and placements while protecting the original thought and brand.
Brand platforms & campaigns
We find the central idea and build a recognisable visual world around it.
Research, modelling, analytics and measurement connect directly to campaign decisions. You get useful learning, not another reporting layer.
Audience & market insight
We combine research, customer evidence and market signals to sharpen the audience, proposition and channel plan.
Scenario modelling
Before you commit spend, we compare budget, channel and market choices. Forecasts inform judgement; they do not replace it.
Creative analytics
Comparisons across messages, formats and executions identify patterns worth testing next.
Attribution & measurement
We agree measurement before launch, then connect media activity to the business outcomes the evidence can support.
Audience & market insight
We combine research, customer evidence and market signals to sharpen the audience, proposition and channel plan.
We plan paid and organic channels, place the work and optimise against the objective. You see what runs, what surfaces and what changes next.
Media strategy & channel planning
The plan defines whom to reach, what each channel must do and how the budget should work.
Paid media management & optimisation
We plan, manage and optimise paid search, social and programmatic campaigns against the objective, within the limits you set.
Commerce & retail media
The wider plan connects marketplace and retailer advertising to the same objective.
Organic search & AI answers
We shape content around what your audience is looking for and track where it appears in search and AI answers. The work spans SEO, AEO and GEO.
The team can be smaller.The idea does not have to be.
The floor
From brief to live, without losing the idea.
- BriefWe agree the objective, audience, proposition, budget and success measures.
- BoardsYou see creative directions early enough to question and improve.
- ProductionWe make the chosen direction in every format and version the plan requires.
- GradePeople review every execution for craft, accuracy, brand and context.
- LiveWe place the work, read the response and carry useful learning forward.
The loop
Four moves. Each one changes the next.
01 · Insight
Know before you spend.
Audience, category and customer evidence define the opportunity and the question your campaign must answer.
02 · Strategy
One plan. Every part.
We set the creative proposition, channel roles, budget and measures together.
03 · Production
Make the idea travel.
We produce the central idea for the audiences, formats and placements it needs to serve.
04 · Measurement
The loop closes.
We read results against the objective and use them to shape the next decision.
The difference
More can be made. Judgement decides what goes live.
The system
Where AI and automation help
- Exploring directions before full production begins.
- Adapting approved work across formats, audiences and placements.
- Monitoring performance and surfacing patterns for review.
- Repeating production tasks consistently across the campaign.
Judgement
What experienced people decide
- The audience and business problem the campaign must address.
- The idea worth pursuing and whether it is true to your brand.
- The standard the work must meet before launch.
- What the evidence means and what should change next.
Our roleMany teams can license powerful models. Standards and judgement make the difference. Experienced people set direction, review the result and stay in control of what runs.
The next step
In a market where anyone can generate, judgement is the scarce asset.